Fair Trade Tourism certification makes good (business) sense!
Fair Trade Tourism (FTT) certification remains a voluntary process, but is a must-have for businesses looking to promote themselves in the responsible tourism market.
The brand association with Fair Trade Tourism is a competitive benefit that signifies a commitment to fair and responsible tourism.
Many travellers want to make positive travel decisions that feel good. Increasingly, they are choosing FTT-certified businesses that offer a meaningful contribution back to the destination and the people who work there.
As an FTT-certified business, you will join a diverse portfolio of tourism businesses that enjoy enhanced staff morale, greater staff retention and improved operations as a result of ethically and economically sound business practice.
You’ll have the opportunity to network with like-minded individuals and create joint marketing strategies to further strengthen your product offering. In addition, FTT-certified businesses are able to access developmental and marketing support through our own training tools, and a wide network of business development service providers and donors.
Click here to read more about certification.
Tourism businesses in southern Africa interested in FTT-certification should answer the five easy questions on the FTT website to determine their eligibility to participate in the system.
If eligible, businesses proceed to the initial application, which will ask specific questions to allow the system to generate an appropriate application form.
Click here to read more about the process.